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Your Frugalness Might Be Costing You Clients
by
Carole Nicolaides
Featured in Coaching
Scoop, September 5, 2001
Survival as a coach depends greatly on the image you portray both
visually and verbally. I understood this, but in the beginning I
was trying to save as much money as I could. The problem was, my
frugalness was costing me clients!
When I first began my coaching practice, I truly felt as though
I had to do everything myself out of necessity. I was designing
my own Web sites,writing my own copy and doing all the marketing
myself. I hardly had time to coach! I'm sure you've felt the exact
same way at one point or another.
I kept looking at the situation as though I would "lose"
money if I hired professionals to help. However, in reality, I was
losing clients because the image I initially portrayed was sorely
lacking. That's when I realized that a partnership of people was
exactly what I needed in order to move my business forward without
the risk of exhaustion!
If I were to "make it", I was going to have to find some
qualified people who could offer assistance and professional guidance.
I couldn't do it all myself because the tasks involved took too
much time away from me being able to call on corporations and provide
my coaching services.
Because I needed to reach a global audience, I had to focus on
my Web sites first. That's when I came across 2 people who have
made my life so much easier… a great Web site designer and
a talented copywriter. Viki
Nygaard and Karon
Thackston have formed a marketing partnership with me in order
to help me promote my business in the most professional of ways.
I can't tell you how important it is to have these two types of
experts in your corner. Viki took my "homemade" looking
site and completelytransformed it into something a corporate executive
would take notice of.
Karon revised and rewrote my copy so that it spoke specifically
to the needs of corporations and professionals in regard to the
Knowledge Management coaching I provide. What a difference!
By getting to know these 2 ladies, and working with them on a regular
basis, ALL my marketing efforts have improved. I continually get
compliments on the professionalism of my site and the most important
thing I get my target clients. My ads pull responses better than
they did before. My brochures sound and look spectacular and my
audience anticipates my true value. No more hassle in how much I
charge. What a relief!
Let me say that if you want to improve your marketing position,
don't look so much at the amount of money you will spend, but at
the amount you will earn due to the end results. I am now in a much
better position to approach executives and corporations because
I LOOK and SOUND professional in all my efforts. Bottom line: If
you're going to do it - do it right.
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